Research- Target Audience

     Hello, at this stage of my research and project I focused on identifying the target audience that I would want to adhere to for the meditation sub-genre within health and fitness magazines. I studied examples again such as, Calm Magazines, and Tricycle: The Buddhist Review. These examples are relevant because they can clearly show who the content in meditation magazines is designed for 

(Calm magazine marketing)

    The mediation sub-genre of magazines usually targets audiences that are 18-45 years old that are interested in wellness and mindfulness. These audiences are often digitally engaged, seeking content that helps improve mental health, relaxation, and self-care routines.

  Major factors that lead me to this conclusion include.

. Language Choices- simple, soothing language with words like “breathe,” “relax,” and “balance” to appeal to an audience that could be looking for a sense of calm and guidance.

. Visual Factors - Imagery in these magazines often features uncluttered spaces, natural elements like plants and nature, and people in meditative poses. This signals a lifestyle of mindfulness and intentionally trying to lie this kind of lifestyle. 

. Interactive platforms/ Interactivity- Digital platforms are also very popular and relevant to health and fitness magazines. Digitalized magazines for mindfulness often use interactive features for their online audiences, like mediation links. 

    Understanding the target audiences for this genre of magazine was crucial because it helped me perceive my own magazine genre. I now know that my readers will expect content that is calming, clear, and actionable. In my magazine I will use all of these conventions by including articles with gentle, fonts and language, relatable imagery, and interactive features like simple guides. 

Sources / References:

Calm Magazine. https://www.calm.com

Headspace. https://www.headspace.com

Balance. https://www.balance.com

Research- Technical Element Conventions

    Hello, in this blog post I researches the conventions of the technical elements that are used in health and fitness magazines, including the sub-genre of meditation and relaxation. The goal of my research this segment was to analyze how each choice of technical elements such as mise-en-scene, light, and composition are used to successfully communicate a mindful and calm magazine 

    To complete this I opted to use a different set of exemplars, as opposed to ' Mindful Magazines' and 'Women's health' which have been primarily the only few magazines that I have used to fuel my research. To avoid bias and promote diversity into my final project, the exemplars that I researched included 'Calm magazines', Tricycle: The Buddhist Review and meditation-focused digital spreads from Headspace and Balance.

    I chose these examples because they strongly align with media centered around mediation and clearly demonstrate how the technical elements in the media are used to convey stillness, focus and emotional clarity. 

Calm Magazine- 

Tricycle: The Buddhist Review-

Meditation-focused digital spreads from Headspace and Balance.

Calm vs Headspace vs Balance: Which meditation app is best? - WellCalm

    A major technical element within this sub-genre that I noticed was the use of low-contrast, soft lighting. For example, in calm magazines spreads, lighting seems to all look natural or simulated to have a gentle glow rather than sharp highlights in photos. This intentional lighting seems to reduce visual tension to overall keep a mindful tone to the whole magazine, by keeping all the images looking calm, quiet, and still. 

     Mise-en-scene also seems to be very controlled in these examples, as it seems to be minimal across all of them. In Tricycle: The Buddhist Review the subject of their cover photos seem to always be positioned in uncluttered indoor spaces or outdoor peaceful environments with symbolic elements such as stones, plants, incense, or natural fabrics. Likely because of the religious connotations of the magazine, costumes are all simple and modest, and also usually in muted colors like beige, white, sage green, or soft blue. These choices minimize any possible distractions while visually represent mindfulness and balance. 

    In terms of composition, the media of mindfulness and mediation magazines usually favor centering a subject in their cover photos. Many of these photos place the subject directly in the middle of the page, which for me created a sense of stability. Negative space, or rather the amount of it in mindfulness magazines also caught my attention. Photos that feature on single subject I noticed usually use wide shots to show a lot of negative space around the subject, such as a horizon or a calm beach.   

    Analyzing these examples helped me understand how technical elements help influence the audience's interpretation of Magazines. The use of soft lighting minimal mise-en-scene, and carefully balanced composition creates a calm visual image that audiences can immediately associate with meditation and wellness.

    

    When creating my own magazines, I plan to use all of these conventions by using centered compositions, neutral environments, soft lighting, and symbolic props.

Sources / References 

 Calm Magazine. https://www.calm.com 

 Tricycle: The Buddhist Review. https://tricycle.org 

 Headspace. https://www.headspace.com 

 

  

Research- Codes and Conventions

     Hello, for this research post, I focused on analyzing the codes and conventions used in specific magazines, since I have already researched deeper into the sub genre of health and fitness, mediation and relaxation, I focused on the magazine yoga journal and how they manipulate conventions and codes to adhere to a specific audience. 

    I examined technical codes, symbolic codes, and written codes. These specific examinations included details and elements such as images, photography style, layout, colors, poses, props, nature imagery, headlines, language style, typography 

                                                         Good examples of Symbolic codes:

Good example of written codes:

(more wording rather than focused on a center image)

    I also examined an informative slide show on magazine design for meditation and mindfulness magazines to understand how media texts can communicate calmness and a state of well-being.

  https://www.bing.com/ck/a?!&&p=7e6af0ef628c8e96987260759ad4260deb7abad10ce64f7c32209ed9c0fcbc73JmltdHM9MTc2ODM0ODgwMA&ptn=3&ver=2&hsh=4&fclid=25ed80a8-5e3a-69a3-1bda-967f5f1268c9&psq=how+do+meditation+magazines+use+conventions+like+written+codes&u=a1aHR0cHM6Ly93d3cuc2xpZGVzaGFyZS5uZXQvc2xpZGVzaG93L2xlc3Nvbi03LXdyaXR0ZW4tY29kZXMtbWFnYXppbmVzLTU5MDc3NjMyLzU5MDc3NjMy

From my research, I noticed particular patterns emerge over the examples I examined.

1. Technical Codes

.  Often covered a single, centered image of a relaxed figure or natural environment.

. Photography also emphasized lighting that was not harsh, avoiding clutter on any given page. 

. Layouts are also minimal, with an abundance of negative space to create a sense of calm and relaxation.

2. Symbolic Codes

. Color palettes are muted, often using pastels, soft blues, greens, beige, and whites to create a sense of peace, clarity, and balance.

. Props and imagery such as yoga mats, serene landscapes, candles, or meditation spaces give mindfulness to the magazine.

3. Written Codes

. Headlines use gentle, motivational language (e.x; “Find Inner Peace” or “Start Your Mindful Journey”).

. Fonts are clean and readable. 

. Step-by-step guides, personal stories, and tips are common, emphasizing the call of the readers engagement.    

     These conventions that I have clearly observed in the exemplars of mindful and relaxing magazines has helped me clearly understand the visual and textual language of meditation magazines. I now know how I would use technical and symbolic codes effectively for this sub-genre. And what conventions are standard to engage a certain audience.  

  

Research- Sub-genre

    Hello, for this section of my research I decided I decided to focus on one sub-genre of magazines.     From my previous research, I have chosen that a health and fitness genre for my brief interests me. Through my reserach of multiple genres I focused on the health and fitness genre, here I specifically focus on the subgenre of mediation and mindfulness. The purpose of this reserach was too further a deeper understanding and identify specific conventions, design details, and audience appealing. 

    Additionally, as I researched. I focused primarily on two main exemplars, mindful magazines, and yoga journal. While analyzing these magazines I focused on cover design, color theory, layout, and article themes to understand how meditation magazines communicate calmness and well-being.

    Clearly, because these two magazines fall under the same sub-genre, I recognized that they share similar conventions. One major pattern that I noticed the most is the consistent use of soft and muted color palettes, like pastel blues, greens, beige, and white. These colors correlate to calmness, balance, and emotional clarity, which aligns with the goals of meditation and mindfulness. 

    The actual section of texts across the exemplar I also noticed remain minimal and very readable. Mastheads and headlines usually use clean and simple fonts, while body text is very uncluttered.

    

                                                            . Covers also include usually one 

                                                            single centered images  

Article themes:

    I also discovered in my research that this sub-genre follows a majority of similar article themes and features in the actual magazines. Alot on these articles included guided mediation and breathing exercises, personal wellness journeys, and mind and body wellness.

    

In researching this sub-genre, it has become clarified to me what makes a meditation magazine successful and recognizable. By analyzing these real exemplars, I now understand the specific conventions that define this sub-genre and how they are different from the general genre of health and fitness magazines. Additionally, this reserach confirms for me that meditation magazines rely heavily on calm visual language, minimal texts, and simplicity. Moving forward with my project, this understanding will help me ensure that my magazine brief fits within the sub-genre of meditation. 

Exemplars that I researched:

Mindful magazine.

                                                        

Yoga journal.

Sources.

Mindful Magazine. https://www.mindful.org

Yoga Journal. https://www.yogajournal.com

Women’s Health Magazine. https://www.womenshealthmag.com

Research- Exploring Genres

 

Hello, 

Currently in my media studies class we are beginning the first steps to completing a successful brief for our portfolio. I have begun researching in steps to create my own magazine. To do this task mindfully I researched and explored three different genres for magazines, this allowed me to distinguish different content and layouts of each genre that I researched.  

-The genres I researched were:

. Teen lifestyle/ Fashion ; Magazines definitely aimed towards teens, they focus of beauty trends, and social life's, often including celebrities. 

ex. Seventeen, Teen vouge 

.Technology/ Gaming; Magazines that feature gadgets, and video games. They often include the newest releases of gadgets and reviews by other gamers.

ex. Wired, Game Informer

. Health/ Fitness; Magazines mostly focused on wellness, exercise, and dieting. I noticed that these magazines include a lot of personal anecdotes, such as celebrity interviews about them, "finding inner peace. 

ex. Women's health, Shape

As I was researching and comparing these different magazines I focused on the difference in cover designs, color schemes article types, and what audience engagement they were trying to appeal to 

I also watched a video that followed each different genre and analyzed how magazines use media to appeal to their audiences. 

Video link-

-https://www.youtube.com/watch?v=example

Researching all of these different genres helped me have a better understanding of how the different conventions of each genre adhere to the uniqueness of each genre. Having a better understanding of distinguishment of the genres will help me focus my own magazines chosen genre. 

Differences in these three genres that I noticed include.

.Teen Lifestyle magazines; use bright colors, celebrity features, and interactive content to attract readers.

.Technology/Gaming magazines; focus more on product images, detailed reviews, and a sleek, more modern design.

. Health & Fitness magazines; heavily relies on motivational language, relaxing/ aspirational images, and step-by-step guides.

 This research helped me realize that I am aiming for a health and fitness themed magazine. Because of this in my brief I can include language that ignites motivation and relaxation, and step by step help guides. I also plan to include features from other similar genres as inspiration such as, celebrity features and personally journeys to engage the reader. 

To reflect, this helped me distinguish what genre I would like to complete for my brief, a health and wellness magazine will allow me to create a creative relaxing space using all different kinds of conventions. For example, titles, colors, and media texts.

Sources / References

Teen Vogue. Teen Vogue Magazine Covers. https://www.teenvogue.com

Wired. Wired Magazine. https://www.wired.comWomen’s Health. Women’s Health Magazine. 

Women’s Health. Women’s Health Magazine. https://www.womenshealthmag.comYouTube. 

How to Design a Magazine Cover. https://www.youtube.com/watch?v=example

Magazine Cover Conventions Blog Reflection

      My learning of magazine conventions was very extensive. In my learnings I accumulated a deeper understating of how each factor of a magazine cover allows magazines to target different audiences, using techniques and follow similar conventions, regardless of genre. For example, I discovered that feature articles provide a more in-depth initial coverage that's intrigues the reader. 

    The genre convention I choose for my magazine aligned with self-improvement, and mediation. My magazine cover coneys this by included a cover image of a blossoming tree, signifying growth. Additionally, the main color that I included in my design was a bright yellow, known for reflecting happiness and tranquility. 

  

 The magazine conventions that I used includes a Large recognizable title in a calming font and color, aiding in the presentation of genre of the magazine. I also utilized "puffs" like, 'Seasons change, so can you" to catch the audience's attention to the main point of the magazine, self-growth.

    I believe the major challenge I faced was the creation of unwanted rectangular boxes. In design provides a feature that allows the user to create shapes to their desired size that can later change color and be used in many different ways. However, I then came to the realization that to fix this issue, the selection tool on the far top right corner removed the ability to create these unwanted shapes. A major accomplishment that I achieved was the quality improvement of my cover photo. By right clicking the image am clicking of the high image quality option my cover image no longer appeared grainy. 

 

       

     

    

    

Video Editing Practice Blog Reflection

    I have recently been introduced to the platform Premier Pro on Adobe in order to manage and hopefully master the platform, to eventually aid in my blog component of this course. Premier pro is a very intriguing and useful platform that will come in handy when completing the rest of this course. 

    The overall process of learning the software Premier pro was a very transformative process, my first impression of the software was very intimidating. Our instructor provided us with a set of instructional videos that aided much in my initial introduction to the software. I also recognized a point of   realization where my understanding transformed from very minimal to a deeper understanding of all of the components of the software. Once I understood how each part of Premier Pro works with the rest of the parts of the platform, understanding how to actually utilize it was much easier.

    My experience with Adobe Premier Pro also included creating a forty-five second clip with the software. The instructional videos, though did not walk me through each induvial step, portrayed to me how each feature of the program interacted with each other. With this information I was able to create a proper introduction of the pineapple whip stand including a rule of thirds shot, B-roll shots, and lower third wording. My final product clip was exiting to complete, because of the coherency and successfulness of the clip. Creating a clip with Premier Pro made me feel proud of my new accomplishment and mastery. 

Final Clip-

    The main challenge I believed I faced while using this software for the first time was trying to keep and organized 'working station' as describes by the instructional videos. When creating a clip, Premier Pro presents with 4 main sections that each do different things during the creation of a clip. These sections I found were adjustable to your liking. In my exploration of the platform, I accidentally blew these parts off of a reasonable proportion, which made it very difficult to work with, due to the confusion of trying to move clips. In a rush to have a quick fix I unfortunately deleted my project thus far; however, the software provides a function that resets your working board that I have since discovered and utilized. 

Working sections adjusted to personal Preference-

    My newfound knowledge of this software will help overall with my portfolio project by giving an understanding on how I will be organizing my final project.