Research- Target Audience

     Hello, at this stage of my research and project I focused on identifying the target audience that I would want to adhere to for the meditation sub-genre within health and fitness magazines. I studied examples again such as, Calm Magazines, and Tricycle: The Buddhist Review. These examples are relevant because they can clearly show who the content in meditation magazines is designed for 

(Calm magazine marketing)

    The mediation sub-genre of magazines usually targets audiences that are 18-45 years old that are interested in wellness and mindfulness. These audiences are often digitally engaged, seeking content that helps improve mental health, relaxation, and self-care routines.

  Major factors that lead me to this conclusion include.

. Language Choices- simple, soothing language with words like “breathe,” “relax,” and “balance” to appeal to an audience that could be looking for a sense of calm and guidance.

. Visual Factors - Imagery in these magazines often features uncluttered spaces, natural elements like plants and nature, and people in meditative poses. This signals a lifestyle of mindfulness and intentionally trying to lie this kind of lifestyle. 

. Interactive platforms/ Interactivity- Digital platforms are also very popular and relevant to health and fitness magazines. Digitalized magazines for mindfulness often use interactive features for their online audiences, like mediation links. 

    Understanding the target audiences for this genre of magazine was crucial because it helped me perceive my own magazine genre. I now know that my readers will expect content that is calming, clear, and actionable. In my magazine I will use all of these conventions by including articles with gentle, fonts and language, relatable imagery, and interactive features like simple guides. 

Sources / References:

Calm Magazine. https://www.calm.com

Headspace. https://www.headspace.com

Balance. https://www.balance.com